Museums and social media – see the stats here http://litot.es/museums-in-social-media/
Museum visitor stats – http://www.museumsassociation.org/campaigns/love-museums/facts-and-figures
The Super Six principles for digital text-writing
- Cut it
- Research shows people want 50% less text on screen than print
- Blog entries – about 300 words + a picture http://sciencemuseumdiscovery.com/blogs/collections/
- Facebook posts – a couple of lines, perhaps a link
- Twitter is only 140 characters
- Chunk it
- people are only scanning. Need good headlines, headings and highlighted text
- Organise it
- must put the good stuff high up – like a news article
- Jakob Nielson is the web writing guru http://www.sun.com/980713/webwriting/
- Maximise it
- People expect digital text to be less formal – make the most of this
- Think of new ways to approach parts of your audience
- Promote it
- Digital text is a great way to get a bigger audience for yourself, your message, your museum
- NHM 4.3 million through doors, 7.5 million to web
- Social media now huge for museums. 2500+ museums using it. 8.5 million likes. 7.1 million followers on twitter
- Feed it
- Tate ‘posts’ three times a day to its Facebook page – see their editorial guidelines here http://www.tate.org.uk/research/tateresearch/tatepapers/11spring/ringham.shtm?utm_medium=twitter
- Wellcome Collection blog updated twice a week http://wellcomecollection.wordpress.com/
The Wellcome Trust’s Dirt press release http://www.wellcomecollection.org/press/press-releases/dirt.aspx
Writing for interactives
- Ben Gammon’s research on computer interactives http://www.informallearning.com/archive/1999-0910-a.htm
Twitter hashtags
- http://www.nytimes.com/2011/06/12/fashion/hashtags-a-new-way-for-tweets-cultural-studies.html?_r=1 thanks to Ellen Dowell