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Digital TextWorkshop resources

Museums and social media – see the stats here http://litot.es/museums-in-social-media/

Museum visitor stats – http://www.museumsassociation.org/campaigns/love-museums/facts-and-figures

The Super Six principles for digital text-writing

  • Cut it

     

  • Chunk it
    • people are only scanning. Need good headlines, headings and highlighted text

     

  • Organise it
     

  • Maximise it
    • People expect digital text to be less formal – make the most of this
    • Think of new ways to approach parts of your audience

     

  • Promote it
    • Digital text is a great way to get a bigger audience for yourself, your message, your museum
    • NHM 4.3 million through doors, 7.5 million to web
    • Social media now huge for museums. 2500+ museums using it. 8.5 million likes. 7.1 million followers on twitter

     

  • Feed it

     

The Wellcome Trust’s Dirt press release http://www.wellcomecollection.org/press/press-releases/dirt.aspx

Writing for interactives

  • Ben Gammon’s research on computer interactives http://www.informallearning.com/archive/1999-0910-a.htm

Twitter hashtags

  • http://www.nytimes.com/2011/06/12/fashion/hashtags-a-new-way-for-tweets-cultural-studies.html?_r=1 thanks to Ellen Dowell

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