In this month’s Museums Journal (July/August 2015), I’ve reviewed Writing for Museums by marketing communication expert Margot Wallace. All words matter, is the message, from the website to the first sign people encounter as they arrive. And every piece of communication can carry your organisation’s DNA.
The book focuses individual chapters on writing for brochures, audio tours, video scripts, fundraising letters and more. Gallery text is outside the book’s remit, but it’s the stories the institution holds that inspire all the rest. RM